HOW CAN I CONDUCT MY RESEARCH
Potential ways I could collate and conduct primary research for my Brand Marketing Report:
Could produce questionnaires for:
-The customers
-The workers
-The competitors
Potential questions for customers.................
How do you think the store could improve?
How likely are you to chose Topshop over its competitors?
What is your opinion on the pricing?
Would you continue to shop at Topshop if you knew the impact it has on the environment?
Are you aware/has anyone ever attempted to make you aware of how fast fashion impacts the environment?
Potential questions for workers............
Given the pricing of the products do you think you are being paid a fair wage?
How informed are you about the products sold at Topshop?
How often are your displays renewed/changed?
Potential questions for Topshop's competitors.................
Do you think Topshop is more or less ethical than your brand?
What are your overall opinions on Topshop?
Could produce questionnaires for:
-The customers
-The workers
-The competitors
Potential questions for customers.................
How do you think the store could improve?
How likely are you to chose Topshop over its competitors?
What is your opinion on the pricing?
Would you continue to shop at Topshop if you knew the impact it has on the environment?
Are you aware/has anyone ever attempted to make you aware of how fast fashion impacts the environment?
Potential questions for workers............
Given the pricing of the products do you think you are being paid a fair wage?
How informed are you about the products sold at Topshop?
How often are your displays renewed/changed?
Potential questions for Topshop's competitors.................
Do you think Topshop is more or less ethical than your brand?
What are your overall opinions on Topshop?
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