WHY TOPSHOP

Having being given the module brief on Monday 10th Dec, I was then left to decide on which brand I should use to produce a Brand Marketing report on. I decided to choose Topshop/Topman. I made this decision after a small bit of background research on each of the brands and of course personal bias. Having been on fashion design course at college I have already produced a Brand Marketing report on Topshop, so I am seeing this as an opportunity to produce a better one than I did 3 years ago  because it wasn't my best work. As well as this,  I found Topshop to be the most accessible brand out of the 6; there are stores nationwide, almost everyone I know shops at Topshop and I also know many people who have and still work there.  With all of this in mind Topshop seemed like the best brand to do a report on as I believe I will be able to produce the highest quality of work as opposed to if I did any of the other 5 brands.