PRIMARY RESEARCH - NOTTINGHAM STORE

During my study week I visited my city's Topshop (Nottingham) to collate some primary research of the stores dynamics (displays etc).  This particular store is very open plan making it easy to navigate around. Every time I visit the store I find myself taking a similar route which is enter straight to the left and navigate round until I have made a full circuit of the store.

Like any other store, Nottingham topshop uses mannequins to portray different styles to promote sales, below are some images of these.

There is some clear diversity issues with their mannequin displays given that they are all the exact same apart from poses and positioning.